APPLECore Promotions

Artwork Files

Artwork is to be supplied by the client in EPS Vector format for the best printing result. We recommend supplying Vector artwork for all printing processes however it is essential when branding items using screen printing, pad printing, offset printing, engraving, foil stamping, embossing or debossing. Full colour digital printing, dye sublimation or embroidery can be generated using a high-quality JPG file however the quality of the JPG file will affect the final printing result.  If you are unable to supply Vector artwork we can offer a redraw service for an additional price depending on the design.

Helpful Hint! – Acceptable artwork files

Some PDF files can also be used as printing files, depending on how they are created. If you don’t know where to find your EPS Vector files are please ask the person that created your file to send you this format of your logo. Often vector files are supplied in EPS or AI format, you may not be able to open these types files but we normally can.

You cannot create a VECTOR file from a read only file, such as a  jpg, png, tiff or photoshop file. A Vector image means that it is an original file that has been created in a design program (eg, adobe illustrator, corel) from scratch and can be altered to be resized without having any distortion in the design. Photo images can not be made into Vector files therefore they can only be used as digital prints.

All text must be created to outlines/converted to curves and all lines are to be expanded before being sent to us. If artwork is supplied without the text converted to curves/images, we will not be able to open the file using the correct font. You can convert files to curves/outlines whilst in a design program by highlighting the area and clicking Ctrl+O




Print Colours

Most of our printing options require PMS print colours to be supplied by the client. The only exception to this is full colour digital printing, dye sublimation printing, laser engraving, foil stamping or embossing.

PMS colours, Pantone Matching System Colours, are a combination of ink colour combined to make a shade of a colour. These codes tell the printer the right colour combination required to be able to replicate your required logo colour time and time again. When a logo is created the graphic artist normally assigns these colours for you. If not, we can help by supplying a chart for you to pick the most suitable colour match. For most printing options we use COATED PMS colours, however when printing on paper (off-set printing) we use uncoated print colours.

We do not normally offer to pick these colours for you, especially if your design is supplied in CMYK or RGB colour combinations. As we can only see your logo on the computer screen we would be trying to match your logo based on an RGB screen which is a different combination of colours to PMS colours. Also, the tone of our computer screen will vary from the clients so the shade of the colour could also appear different. If we do help you to pick the best PMS colour match to your logo we cannot guarantee this will be an exact match to your desired colour or a match to any other items you have previously had printed. Please see our terms and conditions for further explanation.

Helpful Hint! – PMS colour printing 

PMS colour combinations are based on being printed directly onto a white gloss background. Should you wish to print onto a coloured background the PMS colour may appear darker or a different shade depending on the background colour.

For Example – if you have a blue pen and you want to print a yellow logo, then the yellow may appear darker or slightly green when printed onto the blue pen. This is because the dark blue of the pen will show through the opacity of the yellow ink. We will, where possible, give you alternatives or recommendation when we feel this may be a concern.  We recommend always print the darker colour onto the light colour background if you do wish to print colour onto colour.




Decoration types

We offer a range of different decoration types on different items. Some items can have more than one branding options. For example, polo shirts can be screen printed or embroidered.

Our branding options include:

Screen Printing Pad Printing Laser Engraving
Embroidery Full colour printing Offset Printing
Foil Stamping Embossing Debossing
Rotary Printing Dye-sublimation Heat Transfers

On each product pages, the drop-down menu shows the branding options for that item. This also give you an idea of the price comparison between each branding option should there be more than one. If there is no branding option listed on the price page it generally means the only branding option available is already included in the price so please check the description for more information.


Helpful Hints! - Branding types and what they mean.

Here is a list of the most common decoration options and examples for items using these decoration styles. Also a list of artwork file types required for this type of decoration.

Decoration Type


Examples of Products

Required Artwork Files

Screen printing

A process where ink is forced onto a surface through a prepared screen of fine material as to create a picture or pattern.

Clothing, calico, sport and tote bags, hats.


Pad printing


A process that can transfer a 2-D image onto a 3-D object. This is accomplished by using an indirect process that transfers an image from a silicone pad onto a substrate that is being held in place using a block (piece of plastic or wood that has been moulded to fit/hold the product).

Pens, stress balls, items with hard covers such as notebooks, power banks, coin banks and containers.


Laser engraving


A process using laser light to engrave an object, normally used on metal or wooden items.
Different lasers strengths can be used to achieve engraving on different materials.

Metal Pens, Metal case items, some leather items (luggage tags), metal keyrings, wooden items such as keyrings or USB cases.




A craft that involves stitching images on cloth items using a needle and thread. This is applied using a machine which pulses back and forth pushing the thread through the garment and backing material to hold the embroidery in place. Text must be a minimum of 5mmH to be legible with embroidery.  Price is determined by number of stitches used to create the deisgn.

Clothing – polos, business shirts and jackets. Hats, backpacks and sports bags

Any format just needs to be high quality file

Digital full colour printing


A process of using CYMK (cyan, yellow, magenta and black) to print full colour images such as photographs. These 4 transparent colours are layered over one another to produce the entire range of colours that make up the final image.  Best results appear on white base items. Pricing will vary depending on the size of design.

Stickers, mouse mats, labels on confectionary, direct printing to hard surfaces and direct printing to bags and clothing

Any high quality digital file, but VECTOR artwork is recommended for the best result.

Off-set printing


A printing method for mass-production printing in which the images on metal plates are transferred to rubber rollers and then to the print media which is normally paper or cardboard.

Notepad pages, post it note and diaries


Foil Stamping


An application of metallic or pigmented foil being applied using heat and pressure onto a solid surface to create the desired text or image. This makes the foil slightly indented onto the surface and permanently adhered. Size of design is limited and will affect price.

Leather items such as diary covers or leather compendiums


Embossing and Debossing

Embossing and debossing are processes whereby dimensions are added to a surface by an application of pressure using a die-cut applicator. Embossing is a rise in the design above the surface. Debossing is the depression of the design into a surface.
Price is dependent on size of design.

Silicone wrist bands, silicone cup holders, leather materials like wallets and compendiums


Rotary print


A process of rolling an object around an axis that is being pressed against a screen, pad or full-colour process print, which applies an image as it spins around. Most items are restricted to a single colour print, however in some cases multicolour or full colour prints can be applied.

Water bottles and coffee mugs, glass cups, pencils and some pens with the option of a wrap print.

VECTOR ARTWORK – in EPS, AI or PDF format. Unless full colour transfer, we can use a high res image.

Dye Sublimation Printing

A process whereby a computer printer uses heat to transfer a dye image onto materials such as ceramic, plastic or fabric.

Most commonly used for full colour printing on mugs and some bottles.

Any high quality digital file, but VECTOR artwork is recommended for the best result.


Heat Transfer

Heat transfer decorating is a form of product decorating that uses heat, time (dwell), and pressure to apply a pre-printed graphic to a part or product.

Clothing, bags and hats

Any high quality digital file, but VECTOR artwork is recommended for the best result.